Nourishing horses, empowering performance.

Our mission

Our founders created KeyPerformance Feeds out of a lifelong passion for horses and a belief that every horse deserves the very best in care and nutrition. Having spent years working closely with horses across different disciplines, we recognized a gap in the market for feeds that combined premium ingredients with scientifically balanced formulations. Our vision was not simply to produce another feed brand, but to craft nutrition that would truly support the wellbeing, performance, and longevity of horses at every level — from beloved companions to elite athletes. Driven by a deep respect for the bond between horse and owner, the team behind KeyPerformance Feeds set out to develop products that reflect integrity, innovation, and an unwavering dedication to excellence. Our mission is to empower horse owners with the confidence that they are providing their horses with feed designed to optimize health, enhance performance, and honor the special partnership at the heart of the equestrian world.

We're horse-obsessed — putting the time in to understand the unique nutritional needs of every horse, from young foals to elite competitors. We are in this together with horse owners, trainers, and veterinarians who share our commitment to equine excellence. In our history as a company, we've never compromised on quality, because we know that proper nutrition is the foundation of every horse's success.